There are shades of the clever marketing that made Meccano a household name for decades in the middle of the last century. Frank Hornby (the inventor of Meccano) teased his prospective users (the kids) with pictures of huge models on small boxes. That 'impossible dream' was instilled into the boys of the time. In those days the toys were unashamedly marketed to gender. Toy domestic appliances and dolls to the girls and construction sets, trains and cars to the boys.
Today's marketing has to comply with all sorts of rules and regulations that Hornby was not restricted by. To get the toy world excited by launching all the publicity around a larger version that won all sorts of awards as I have mentioned here in the past, to get the attention of kids and parents alike really worked. The master stroke, and brilliant bit of marketing, was to announce a smaller set, a few weeks later, to blow the parents defence of "Its a fantastic toy but it is a lot of money" Straight out of the water with an almost half price version. Brilliant!
At an initial price if £169.99 it is now 'affordable' and is a real contender as a Christmas gift. Initial supply was very short but I have just checked the Argos website this morning and it is in stock and available for collection at all my local Argos stores after 4:00PM today. That probably means it is 'in stock' at central distribution and can be delivered to the local store for collection this afternoon. However it works, it does mean that it is available. Okay, I know It is all right for me, I live in London and I have heard of some fellow enthusiasts having to travel miles to obtain one, but if you will live in far flung places with stunning scenery and a more relaxed way of life, like Scotland, you can't have it all!
|Packed with parts... So keen was Sue to get on that we forgot to photograph the|
open box This is a picture of our good friend's G15 box (Photo: Chris Instone)
Meccanoid G15 is supplied in a suitcase-style box that has a cardboard,segmented liner and is pretty much stuffed full. All the parts are packed in plastic bags and are well protected. A plastic bag contains the instruction manual and various other pieces of paper warning you not to eat him or strangle any children under three years of age with the cables. I know this is all there to comply with the toy trade legislation, but some of it is a bit over the top to say the least and is more about the manufactures (I am referring to all toy manufactures here) having to cover themselves against litigation claims. Don't get me wrong, I agree there should be some warnings but pages of it are surely non-productive. Again I am not having a go at the manufactures here, they are just complying with the latest mad-cap theory imposed upon them by the legislators.
The buildI am not going to go through the build stage by stage as I am sure that will be all over the internet soon and there is no point in repeating it here just to fill space. What I will do is point out any problems, or to quote a good friend of ours and prolific Vlogger on the YouTube, 'issues' we had with the build. Sue decided to build G15 on the kitchen table using only the tools provided and a pair of scissors to make opening the plastic bags easier.
|Kitchen table build... What's for supper dear?|
|One of the servos all wrapped up in a nice Meccano-friendly parts|
|Stop it... That tickles!|
Now he is built we will spend a day or so working out how he works and we will be taking him and his big brother to Blists Hill at the weekend. We will report back next week and show you the finished model, complete with feet!